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The Rise of Digital Marketing: A Game-Changer

By Chris Davis

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace. Usually it involves an electronic device that is used to purchase something online.

Why are These Platforms Helpful?

With these platforms, you can easily promote and advertise products and services to your target audience. And because the world is still dealing with the pandemic, many people prefer to shop and purchase goods over the internet. Consider that 81% of people search online for a product or service, 74% have purchased online via any device and 67% use mobile shopping apps.

Identify Your Target Audience

For your digital marketing venture to be successful, first thing's first: You need to identify who your target audience will be. No campaign can reach everybody. Every person has a particular taste. It would be best to target people or future clients who describe and exemplify the product, service or brand you are promoting.

To identify your audience, you need to specifically characterize them. For example, you are promoting a skincare product, and you also need to consider people who have sensitive skin that needs more care. Try researching the service area or location of your target audience.

Some examples include:

  • Budget.
  • Connection. 
  • Location.
  • Hobbies.
  • Target age
  • Existing purchases
  • Online searches regarding a product

Identifying your audience might take you some time. Doing research and conducting surveys can help gather necessary information before you go all out. The more target clients you get, the more profitable your business will be.

Building Your Digital Advertisement

Before we go into the process itself, you need to know what digital advertising means. It is simply promoting products and services through the internet. It is the dissemination of materials using various online platforms such as social media platforms and websites.

Digital advertising is typically included in every business's marketing strategy. There should be details on how the ad will connect with clients, not only via the promotion proper but also via email, blogs, social campaigns and search engines.

Steps Involved in Digital Advertising

Once you're aware of what digital advertising is, you are ready to start the process:

1. Strategize

To succeed in your chosen business, you need to find ways to encourage and promote your brand to your clients. This is done by conducting surveys or research. The goal of this process is to identify any possible problems you might encounter and determine how you will solve them without compromising the effects on your audience.

People nowadays are quick to rely on the internet. Many easily trust what they see on social media. But there are still pros and cons to this approach, and it's important to deploy your critical thinking skills.

2. Set a Budget

Your business won't be successful if you don't have adequate funding. After creating your strategy, allocating your budget comes next. This depends on what your goals are and your target market. Make sure to focus on:

  • The people: If you decide to make a TV commercial, maybe your client is the general public. You'll need to be ready to pay the price.
  • The timeline: You must have a clear and concrete timeline of activities that will be involved in executing your business.
  • The platform: Whether your chosen platform is social media, website or email, it will come at a cost. You will likely be choosing among paid searches or advertising channels.

3. Create a Production

Good production can lead to good business. It involves a creative strategy and teamwork — don't try to go it alone. Make sure every aspect of the production emphasizes your business's objectives.

4. Focus on Distribution

Lastly, the distribution process: This is where you want to promote your products and services through various platforms. It includes all those social media platforms, websites and even radio or television. The broader the scope, the better.

Importance of Digital Marketing in the Digital Age

All successful businesses must have a strong digital marketing strategy to bring in more clients and more revenue. Thanks to the rise of modern-day technology, you can easily reach people with just one click.

Here are some of the benefits to keep in mind:

Easy Access

Unlike the typical ways of delivering information to clients, you can quickly promote your products and services to target clients with digital marketing. You can keep them updated on the latest news via social media and email.

Tags: business, marketing, marketing strategies