The Pros of Hiring Digital Agency vs. a Freelancer For Your Business

By Chris Davis

The support you will receive along the way will play an important role in ensuring your business's online growth and brand development.

Because digital marketing plans are intricate and long-term, you'll need the proper tactic, expertise, knowledge, and resources.

That is why, rather than wasting time and effort on a do-it-yourself method, most business owners choose to outsource such solutions, usually from a digital agency.

When you reach this crossroad, you'll have to be aware of the pros and cons before finally giving in and investing.

We've compiled a list of pros across both hiring a digital agency and a freelancer to assist you in making your decision.

Pros of Hiring a Digital Agency vs. a Freelancer for Your Business


Digital Agency

Digital marketing companies have internal quality control processes in addition to having an entire team of creative experts with the knowledge and the expertise to create high-quality marketing materials.


Digital marketing freelancers with an excellent educational background are more likely to maintain long-term work.

Whether they studied web design and development, advertising, or communications, they'll have the skills to deliver a high-quality product, especially if they've worked in your sector before.


Digital Agency

Professional agencies have the workforce to jump in and finish projects with strict deadlines.

When a huge quantity of work must be completed in a short period, it is easier for an agency to offer the needed manpower.

And the job they do will readily satisfy your need for high-quality project management.


Freelancers can be more adaptable in completing ad hoc work you provide them because there is no formal structure or method to follow.

Working from "ground zero," as it were, allows you to respond to your company's marketing demands as soon as they occur.


Digital Agency

Agencies' team structures will enable them to take on and manage a more crucial task, whether from a single or multiple clients.

They can take on any of your projects, no matter how difficult or plentiful they are.

And if one of the team members becomes ill or goes on leave, there are always others who can fill in.


In most instances, hiring freelancers works in the same way as hiring a digital marketing specialist on board.

Their work is generally restricted to and focused on a particular project at a time. 

Most freelancers only work with one client at a time, which might be just as beneficial to you as having an in-house marketing professional.

And it is because of this that they are able to devote the time and effort required to commit to the job.


Digital Agency

Long-term partnerships and contracts with clients are in the best interests of any digital marketing firm.

As a result, agencies are motivated to work hard to get the best possible results for your company in the long term.

The best way to do this is to meet predetermined goals and provide pleasing results.

They can also perform systematic analyses on all of your marketing initiatives to sustain the results they deliver.


If an independent contractor wants to establish a clientele and a reputation, it's also in their best interests to achieve results for their customer.

The better the results, the more likely you are to suggest them to new clients.


Digital Agency

Agencies are better suited to larger firms that require a more organized service provider that can provide continuous support and access to a larger pool of knowledge.

Furthermore, any agency will benefit from having as many successful customers as possible to improve their reputation and portfolio.


The amount of assurance and assistance you can anticipate from freelance digital marketing is directly proportional to the freelancer's integrity and competence.

You should have no reason to be unable to rely on a freelancer if you have previously worked with him or are sufficiently satisfied with their track record and reputation.


Digital Agency

While digital marketing companies are more expensive than freelancers, they are a safer long-term investment. Furthermore, having a monthly package with an agency is less expensive than paying a full-time salary for the whole in-house staff. It is also less expensive to hire an agency to handle your marketing than it is to hire your team.


Hiring a freelancer for a single task or a list of matters is less expensive than hiring a full-time marketing professional in-house.

As long as your needs are precise and one-time, employing freelancers for digital marketing is the most cost-effective option.


Digital Agency

An agency can better fulfill the needs of larger companies or practices as a team or a corporation with its organized structure and understand how these larger enterprises operate.

An agency also has the capacity to give an impartial and truthful review of your marketing efforts because it is different.


Freelancers may find it simpler to grasp the demands of your potential clients since they have a more comprehensive range of day-to-day encounters with individuals through their job.

A freelancer will be able to work on your campaign from the perspective of your potential consumers as a third party.

Final Thoughts

The factors we developed represent all of the elements considered when selecting between a digital marketing agency or a freelancer.

Before making a decision, you must evaluate all factors and view the larger scale to see if it is the best option for your business.

Hiring a digital marketing firm is the better option if you're more concerned with achieving long-term goals and evolving your brand.

At the end of the day, the value that the digital marketing service provides to your company is what matters.

Because no one has the capacity to understand your business better than you, there is no one-size-fits-all answer to the question of whether going it alone or hiring someone else is preferable.

Tags: marketing