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6 Best Affordable Email Marketing Services for Small Businesses

By Jason Bramble

When it comes to small business, email marketing is the best marketing you can go with.

It will not only increase the conversion rate but will also help you in engaging with your visitors.

To run email marketing, you will need an email marketing service.

We are here with the best and most affordable email marketing services for small businesses.

If you have a small business, you should surely get one of these.

Spoiler: Some of the services offer a lot more features than email marketing. So, you are going to love them for sure.


1. SendIinBlue (Affordable)

One of the most affordable and the best email marketing services you can go with is SendInBlue.

For the new bloggers and small businesses who want to try things out, this would be the best service you can go with.

It has all the features you will need to get started.

Do you know what’s the best part? It also a free plan that you can go with.

The free plan provides enough features that will be helpful to you in creating your email campaign.

You can send up to 300 emails every single day.

These many emails are enough for a beginner.

When you have more emails to send, you can surely opt for the paid plan that starts at $25.




It is perfect even if you are a beginner.

There are automation tools that will allow you to automate everything.

Not to mention, you can also send transactional emails with it.

Talking about integration, you can easily integrate it with WordPress.

CRM, live chat, landing page, etc.

If you are running ads, you can also integrate SendinBlue with Facebook ads.

It is the best service for someone who is looking for one of the best affordable email marketing services.

You can surely try it out.

The free plan will also include branding with it.

You can opt for the paid plan for more features and remove branding.


2. SendGrid (One of the most affordable email marketing services)

The next one is our list is SendGrid.

SendGrid is a tool that focuses to make your entire email marketing a lot simpler and better.

Most of the best affordable email marketing services won’t allow you to make more customized in the free plan.

However, that’s not the case when it comes to SendGrid.

Even if you opt for the free plan, it allows you to make a ton of customizations.

If you are looking for an email service in which you can take more control over the emails and the entire process, SendGrid would be the choice for you.

It has a drag and drops tool and a pure HTML tool to create emails.

You can also import the templates directly from their template library.

If nothing goes right n this, you can also build customized workflows with it.



SendGrid allows automation.

You can surely automate certain parts and the software will do the work for you.

It also allows you to segment your list and then using it, you can send personalized emails too.

It is a great tool that also allows you to measure analytics.

Not to mention, you can surely do the testing with this tool.

Overall, it’s a nice tool and it also has a free plan that allows you to send 100 emails a day.

The pricing starts from $14.85 a month.


3. Constant Contact (One of the best email marketing services)

If you have got some budget and are ready to spend some money to get awesome features, you should surely check out Constant Contact.

It is a perfect tool for anyone who is looking for a premium email marketing service.

It is one of the fastest-growing and the best email marketing services that you can go with.

It gives you advanced reporting and tracking options.

You can directly use their social media tools to increase your social presence.

You can integrate it with many platforms including Shopify, WordPress, etc. it becomes easier to do things with Constant Contact.


Constant Contact


You get all the features here that you can think of.

You can automate the email marketing, you can set drip campaigns things like coupons, polls, and online donation is also available here.

They also have a huge library of free images. You can directly import the image from there.

We told you that you will have to spend some money because it doesn’t have a free plan.

However, you can get a 30 days free trial with it (no credit card).

Thereafter, the pricing will start at $20 a month.

Constant Contact has various resources and online training that will help you learn email marketing.

You can also contact their support if you need help.

So, it is even suitable for beginners. Even the interface is beginner-friendly.


4. GetResponse

GetResponse is not just one of the best affordable email marketing services but is a completes solution for the business.

It is highly recommended for the people who are in eCommerce and are looking for a complete solution.

GetResponse allows you to create amazing landing pages that can be used to capture leads.

Once you have the email lead, you can surely send the emails for marketing.

All these can be done from a single software.

If you are using CRM or you are simply using random lead generation software like Google Docs or SalesForce, GetResponse allows you to integrate with it easily.

Hence, it makes your work lit easier.

Talking about features, it has a complete drag and drop builder that you can use to create amazing emails.

There is a free image library from which you can directly import any type of image for your email.

It will help you in finding the best images with ease.

Further, you can send unlimited emails with this.

The campaigns you create here are effective and you can further do the A/B testing to see what works and what doesn’t.




You can integrate it anywhere.

It has a 30 days free trial for the people who are just getting started.

If you are new to the email marketing, you can surely take their tutorials that will teach you all the things you should know about email marketing.

It’s going to help you in many ways.

They have various ways of using which you can contact them.

Once the trial is over, you can choose the paid plan.

The pricing of GetResponse starts at $15 a month which is quite affordable for everyone.


5. Drip (Best for small business)

Drip is one of the enterprise-level best affordable email marketing services ou can go with.

It is recommended for all small businesses or eCommerce stores.

However, bloggers and digital marketers can also use it.

A business would be able to utilize all the features it provides.

Hence, we have recommended it, especially for the business.

No doubt, anyone can use it.

With that being said, let’s know more about Drip.

It integrates easily with all the platforms including WordPress and other CRM.

You can add sign up forms on your website with it.

It has popup forms and many more ways you to capture the leads.

The best part comes when talking about automation in Drip.




No doubt, today, all the best affordable email marketing services provide automation but here you will get better intelligent marketing automation tools like no other.

You can reach a specific group of subscribers with it.

It has smarter email segmenting that you can use.

Not to mention, you can plan your marketing with the visual workflow builder that comes inside it.

It allows you to engage with the customers personally.

Most of the features are better for an eCommerce store or for the people who are running a business.

The pricing is more here, you will have to pay $49 a month for all the features.

The pricing is more but it helps you in decreasing your efforts and increase the marketing with ease.


6. ConvertKit (For Bloggers and Professionals)

Now, most of the people would be looking for a marketing service that is best for the bloggers and the professionals out there.

It includes all the professionals including digital marketers or authors.

You can use ConvertKit as it provides many features that are useful for bloggers and authors out there.

It provides content upgrades that are best for bloggers.

Do you see some of the blogs where you get a popup saying “Get X book for free, just enter your email”?

When you enter your email address there, the book will be delivered to you via email.

These are called content upgrades.

Being a blogger or author, you will need this in many places.

It converts the greatest number of visitors into your customers.

Therefore, ConvertKit is recommended for all people.




You can surely use all the other features that are provided in the email marketing software.

You can design perfect emails with the help of the builder.

You can either send emails to all the people or you can send the emails to the segment list.

In simpler words, it allows you to do targeted marketing with ease. So, that’s why you can surely go for it.

The last thing that you probably are wondering about is pricing.

The pricing starts at $29 a month.

They give 14 days free trial t-test out the software and the service.

If you like it, you can upgrade to the premium version.

They have also got a 30 days refund policy.

So, if you don’t like the service, you can ask for a refund.


7. Cakemail (Affordable solution for small business)

We already discussed the best email marketing services for small businesses but what about the people who can’t afford it?

Well, Cakemail is for the people who are running a small business or have just started a small business.

If you don’t have a budget to go with the other marketing services, Cakemail is your rescuer.

Cakemail provides all the major features you ill need to run a small business with affordable pricing options.

You can create and make your awesome emails easily from scratch or you can use one of the readymade templates to build it.

Either way, it will be easier for you to create emails.

You can also create your templates and save them for further you.

Moreover, you can also send the email to a targeted group of people.

It will also help you in sending personal emails.




Overall, it has all the features that your company will need.

The best part about Cakemail is that the pricing is affordable.

It is the cheapest email service provider you can go with.

The plan starts at just $8 a month where you can send emails to up to 500 contacts easily.

The automation features are not as good as you would want but it is worth having look at.

You can’t expect all the features when you are just paying $8 a month.

So, it is a good option for small businesses.


Final Words

To conclude, this is all about the best affordable email marketing services you can go with.

You can surely choose to go with any service you want.

All of them are good at their place.

The main thing that you need to see here is what type of email marketing you are looking for.

Depending on your requirements, you might want to change your service.

If you are looking for automation, you should go with the service that provides more automation features.

If you are having trouble collecting emails, you should go with the service that provides great landing page building features.

If you are a complete beginner in email marketing, you can either try out free plans or you can go with the trial version.

In this way, you will get familiar with email marketing and then it will be easier for you to know your requirements.

You can then select a platform.

Tags: marketing